Let’s talk about something that no homeowner wants to hear: your home’s been on the market for a while… and it’s not selling.
First of all, take a deep breath. You’re not alone. In today’s market, many homes are sitting longer than they would have even a year or two ago. With so much economic uncertainty and more cautious buyers, the pace has changed. But that doesn’t mean your home won’t sell—it just means it might need a few adjustments to get the right eyes (and offers) on it.
Here are a few of the most common reasons a home isn’t selling right now—and what you can do to turn things around:
1. Pricing Is Off (Even Just a Bit)
Buyers today are super price-sensitive. With many buyers still being shocked by mortgage rates, they’re doing the math down to the penny. Even being overpriced by $10,000 can turn people away or lead to your home being skipped entirely in online searches.
What to do:
Take another look at the comps (comparable homes) with your Realtor. Has anything sold recently that could help recalibrate your price? A price adjustment can create new interest quickly.
2. You’ve Got Competition
We have seen a wave of new listings, which has created more inventory. If your home hit the market just before a flood of similar properties, it may have gotten lost in the shuffle.
What to do:
Revisit your listing strategy. Is there a unique feature you can highlight more prominently? Could an open house or a fresh round of marketing put it back on buyers’ radar?
3. The Home Needs a Little TLC
Buyers are picky right now. Things like dated light fixtures, worn carpets, or even a strange paint color can be turn-offs when buyers feel they’re already stretching their budgets.
What to do:
Tackle small, high-impact updates—like fresh paint, a clean front entryway, or decluttering rooms. These changes are usually affordable and can make a big difference in how your home shows.
4. It’s Not Easy to Show
If your home is hard to get into—limited hours, too many restrictions, or last-minute cancelations—buyers might pass on it altogether. They’re likely seeing multiple homes in a day and want the path of least resistance.
What to do:
Try to be as flexible as possible with showing times. The more eyes on your property, the better the chances of getting that offer.
5. Your Photos Aren’t Wowing Anyone
Let’s face it—buyers fall in love with homes online first. If your listing photos don’t grab attention in the first 5 seconds, most people just scroll on by. Make sure the online presence of your home is catching attention!
What to do:
Consider professional photography, updated staging, or even a virtual tour. It’s amazing how different a space can look when it’s well-lit and styled just right.
Real estate is emotional. Selling your home—especially when it’s not moving as fast as you’d hoped—can be stressful and frustrating. But you can get back on track. Most of the time, it just takes a small adjustment, a new perspective, or a little patience.
If your home isn’t selling, don’t panic—get proactive. Reach out to your Realtor, talk through your options, and don’t be afraid to pivot your strategy. The right buyer is out there. Let’s make sure they see your home in its best light.
Have questions? I’m here to help—no pressure, just real advice. Reach out any time!